Denise Bertschi continuously engages with language, the social and political fabric of language and manipulation of information. For the work T.R.U.S.T. Denise Bertschi collects slogans from marketing representation of the biggest Swiss private bank ‚PICTET‘ based in Geneva – „collecting as forms of writing“. Selling words, language of radicality turned into a marketing spoof, pseudo-poetry and co-orperate rethorics. Contemporary advertising slang, calculated usage, market research, finding selling words – Rhetoric matters! But how are these words surrounding us just us leave us empty?„Can I trust these words?“
Year: 17.03. – 17.04.2016
The Molecular Books of Life – Colleges of Unreason
An idea-driven group exhibition about the practices of writing and the book on one page.
With Denise Bertschi, Delphine Chapuis Schmitz, Jonas Etter, Henrik Hentschel, San Keller, Petra Elena Köhle & Nicolas Vermot Petit-Outhenin, Julie Sas, Triin Tamm, Riikka Tauriainen, Alexander Tuchaček, Anne Käthi Wehrli, Martina-Sofie Wildberger, Sophie Yerly
Curated by Dimitrina Sevova in collaboration with Alan Roth